Customer experience is the most important element of marketing and retention for consumer-packaged goods (CPG) companies. Advanced analytics is helping many CPG firms gain insights and enhance their customers’ experience. Read this whitepaper from the Enterprise Strategy Group (ESG) to learn the challenges and opportunities in modern digital marketing, and what to look for in a customer intelligence platform.
Speed Up Your Life Sciences And Supply Chain Optimization
Build data-driven resilience for your life sciences supply chain in the cloud and on-prem, with SAS Analytics. View this infographic to learn how.