Marketers have a real need to corral customer data residing in disconnected silos both inside and outside their organization. According to Harvard Business Review, 73% of marketers want to use all available customer data, but only 18% can do so.
A customer data platform (CDP) solves the underlying problem by providing marketers with a unified view of first-party customer data and giving them the ability to activate that data for customer engagement.
The CDP capabilities within SAS Customer Intelligence 360 are designed to do this and much more—even enhancing and extending customer data activation beyond the CDP to include analytically driven, real-time personalization and automated delivery.
Download this informative solution brief on the benefits of a modern CDP and SAS Customer Intelligence 360.
