Have enterprise buyers finally soured on ‘bottoms-up’ tech sales? | TechCrunch

Tech companies—and especially startups—have long been enamored with software that sells itself through #viralmarketing and word-of-mouth. Unfortunately, there's growing evidence that this strategy has run its course.

Today’s PLG needs to inform both the product and sales teams so they can work smoothly together and clinch the next deal.

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