7 laws of highly effective emails

Email marketing is arguably both the most effective and frustrating tool in a sales team's arsenal: if done right, it can generate a phenomenal ROI; yet few sales pros are satisfied with their email reply rates. @Gong analyzed a whopping 300,000 emails to arrive at these 7 data-backed laws of effective emails.

What did an analysis of 300,000 sales emails reveal about the dos and don’ts of email marketing? Quite a bit—with some surprising results. Here are the 7 laws of conversion-optimized emails.

View: 7 laws of highly effective emails


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